Job Category: Management Marketing
Location: HQ Orlando FL
Job Workplace: Hybrid Remote
Job Type: Full Time
Job Date Active: 2024 February

POSITION OVERVIEW
The Social Media Manager will manage and curate digital content for the Company. This position is responsible for producing, posting and managing digital multimedia content to include but not limited to photographs, infographics, blogs, vlogs, videos, and tutorials which be deployed via digital platforms. The individual will have primary responsibility for creating and executing the Company’s Social Media content strategies to maintain an active and engaging presence on all social media channels and ensure brand consistency and terminology, facilitate scaling brand and Company awareness through various social media channels.

The Social Media Manager will be required to run advertising campaigns and drive engagement by creating high-quality content. You will also be responsible for engaging influencers, managing our community by responding to comments, and oversee basic customer service across all social platforms.

KEY INTERACTIONS

As a manager within the Marketing Department, the SMM reports directly to the Marketing Director. This position interacts with all department heads, and field operations team members.

JOB RESPONSIBILITIES

  • Execute Cannevents’ brand strategy by developing, posting, and maintaining results-driven social media content across all social media channels.
  • Develop creative that stimulates traffic, enforces brand strategy and generates customer engagement.
  • Monitoring the company’s brand on social media.
  • Building brand awareness by engaging relevant influencers.
  • Managing our online communities to ensure respectful and appropriate engagement.
  • Responding to comments on each of our accounts.
  • Overseeing customer service provided via social media.
  • Analyzing data to determine whether social media campaigns have achieved their objectives.
  • Engage with community members, promote the brand and our culture.
  • Create and manage timely, relevant and compliant social media calendar.
  • Curate, create and regularly post relevant articles, graphics, photos and blog posts via the Company’s website, Intranet and social channels.
  • Serve as an administrator for social channels and track analytics to be reported to leadership.
  • Responsible for managing, responding, and logging reviews received on social channels.
  • Regularly attend company events and work with our stores, and department heads to gather digital content for posting on social channels.
  • Use social media monitoring expertise to analyze trends, identify potential issues, and successfully engage with community members.
  • Research and recommend new digital content and platforms from trends.
  • Provides deep understanding of social platforms and algorithms that affect daily content strategy.
  • Manage the Social Media Content Library.
  • Provide social media guidance and support to department heads as needed.
  • Stay up-to-date with current technologies and trends in social media, design tools and applications.
  • Create best standard practices for social media community engagement.

MINIMUM SKILLS AND JOB REQUIREMENTS

  • Experience using TikTok, Facebook and Instagram to promote brand awareness and community engagement in a professional setting.
  • Degree in social media management, communications or marketing, preferred.
  • Deep knowledge of social media platforms, their functionality, and digital communities.
  • Strong ability to craft exceptional social media content and a passion for emerging technologies.
  • Proven project management skills with ability to prioritize, organize time, and consistently meet deadlines.
  • Experience developing social media strategies.
  • Experience working with and developing a marketing plan.
  • Ability to develop the right voice for each social media platform.
  • Proven ability to build social media communities.
  • Understanding of graphic design principles.
  • Experience as a Brand Manager on social media.
  • Ability to measure the success of campaigns.
  • Proven attention to detail, experience telling stories online in innovative ways, and a desire to push the creative envelope.
  • Strong writing and communications background.
  • Experience managing social scheduling platforms.

EXPERIENCE

  • Social media marketing: 3+ yrs (Required).
  • Social media management: 2+ yrs (Required) with an emphasis on storytelling.
  • SEO: 1 yr (Preferred).
  • Graphic Design: 1 yr (Preferred).
  • Marketing: 1 yr (Preferred).

EDUCATION

  • Bachelors’ degree in Marketing, a related field, or equivalent experience.

PHYSICAL REQUIREMENTS

  • Must be able to lift up to 15 pounds at times.
  • Working on a computer for long periods at a desk.

COMPENSATION & BENEFITS

  • An attractive total compensation package, with base salary between $45,000 and $60,000.
  • Paid time off including vacation, sick time, parental leave, and holidays.
  • Full medical, dental, and vision benefits.
  • Paid career development, volunteer programs, and gym membership.

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